Urban Outfitters, Inc. is creating a line of wedding apparel and accessories for brides starting Valentine’s Day 2011. Yes, the wedding industry is very profitable ($60 billion according to the article), but do you think brides will trust their heavenly white dresses from a brand that has a funky and ‘urban’ reputation? Either way, the wedding-themed accessories and gifts are still going to be pretty neato. Get ready to play bride barbie in your older sister’s closet!
Check out the article here!